Borussia Dortmund and Puma have officially launched the club’s cup kit for the 2025–26 season, a striking tribute to the team that made history as the first German side to win a European club competition. The design incorporates a tonal, floral-inspired print, retro-style crest, and a refined color palette that balances nostalgia with modern flair.
At the heart of the design lies the color “Yellow Sizzle”, an 'old gold' shade that gives the jersey a slightly vintage, more refined look compared to Dortmund’s signature bright yellow. Black is used for collar, cuff, and side panel accents, while a brighter gold adorns Puma and sponsor logos, adding subtle contrast and elegance.
The jersey’s defining feature is its baroque-style floral pattern, inspired by the handle design on the European Cup Winners’ Cup trophy, which Dortmund lifted during their 1965–66 campaign. This decorative motif is woven into the fabric in a tonal overlay, giving it a refined and understated presence rather than overwhelming the jersey’s aesthetic.
Branding reflects the kit’s retro theme: a classic BVB crest replaces the modern club badge, evoking the era of the 1960s. Puma’s logo appears on the other chest, accompanied by the club’s sponsor in striking gold. Both authentic and replica versions are available—authentic featuring Puma’s lightweight ULTRAWEAVE for elite performance, and replica offering a more relaxed fit, made using the RE:FIBRE initiative with at least 95% recycled textile content.
Overall, the 2025–26 Cup Kit is a masterful blend of heritage and innovation. It honors Borussia Dortmund’s landmark European achievement with elegant design touches, while modern manufacturing and sustainability features make it as relevant off the pitch as on. It’s a jersey that speaks quietly—but powerfully—of the club’s identity, legacy, and forward-looking values.
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