Napoli have unveiled their 2025-26 pre-match shirt, designed by EA7, and it’s one of the most stylish releases of the season. The shirt draws inspiration from Neapolitan culture and Bourbon architecture, blending history with modern football fashion. It made its first appearance on August 30, 2025, when Napoli faced Cagliari at the Stadio Diego Armando Maradona.
The shirt features a white base, complemented by light blue accents and finished with touches of gold. A striking graphic pattern inspired by traditional Neapolitan tiles runs across the sleeves and lower torso, giving the shirt a refined artistic feel. This design makes it stand out while still staying true to the club’s colors and traditions.
Branding elements are also carefully integrated. The EA7 logo, Coca-Cola sponsor, and SSC Napoli crest all appear in blue, blending seamlessly with the shirt’s design. On the back, bold lettering spells out “SSC Napoli”, adding to its modern and distinctive look.
The shirt was presented at the Royal Palace of Portici, a symbolic location that connects directly with its cultural inspiration. By linking the kit launch to a historic Bourbon residence, Napoli highlighted the fusion of heritage and innovation that defines this design.
The new pre-match shirt went on sale from August 30, 2025, priced at €75 in official SSC Napoli stores and online. Made from lightweight, breathable fabric, it is not only visually impressive but also built for comfort. For fans, it’s more than just a pre-match jersey—it’s a piece of Napoli’s cultural and footballing identity.
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