Ajax 25-26 Third Kit Released - Homage to 750 Years of Amsterdam

Ajax and adidas have officially unveiled the 2025/26 Third Kit, a striking tribute to Amsterdam's 750th anniversary. Designed to honor the city’s roots, the kit features a soft beige base inspired by the first known reference to Amsterdam—a 1275 toll privilege granted to residents near "Amsteldam". The color scheme evokes parchment tones, grounding the design in Amsterdam’s medieval origins.

Accents of navy blue and dark red bring visual depth to the kit. These hues appear across the collar, sleeve cuffs, torso piping, and the Adidas three stripes. The detailing draws from the city’s flag and urban palette, while the homegrown crest and Adidas Performance logo are rendered in navy and burgundy, tying classic city colors into the club’s modern identity

Inside the collar, fans will find a modern take on Amsterdam’s earliest city seal, a subtle yet potent detail that reaffirms the kit's historical inspiration. Meanwhile, at the back of the neck, a woven pennant graphic declares “1275–2025,” flanked by the city's signature three Saint Andrew’s crosses—a motif echoed in this season’s home and away shirts as well

The shirt’s design is both minimalistic and meaningful—in essence, a wearable archive. Its aesthetic simplicity paired with culturally-rich symbolism strikes a balance between performance gear and civic storytelling. As observed in SoccerBible’s coverage, adidas has crafted a piece that goes beyond pitch wear—leveraging football fashion as a platform for legacy and identity

Available now, the kit goes on sale for around €100 in adult sizes, with junior editions priced at approximately €75; the full ensemble includes matching beige shorts and socks with navy and burgundy trims. Offered through the Ajax webshop, official fan shops, adidas retail locations, and select international sellers, it marks a proud moment for club and city alike